006: What Have I Been Up To?

It’s easy to begin work and then Focus so much with your head down you realize you haven’t been updating others as to what is going on. I found this to be the case. Therefore, I wanted to give you an inside look at what I’ve been building.

I’ve been working for the last couple of months to finish up a course that I’ve been building over the last two years called Freelance jumpstart. We course teaches creative entrepreneurs how to build a business from scratch in Thrive as a creative who works with high-value clients.

My process consists of three parts writing recording video in editing and finally setting up the lessons on the course.
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Everything starts with writing.

That’s a quote I often hear from Sean McCabe, but it could not be any truer. No matter what your building everything does begin with writing and building my course has been no different.

Idea validation

I went through the process of validating whether or not building an online course would be worth it by observing current search Trends on Google for freelancing and creating Freelance Jumpstart TV. If you can’t validate there’s interest, then there’s no point in starting.


Ivan brainstormed about what I could create. I thought about creating a podcast, writing a book but later this idea evolved into building an online course.


Once I validated my idea I had to do more than a little research to increase my knowledge on the subject so that I could teach on it but I also had to find out what other people wanted to learn about the topic of freelancing and starting a business. I use sources such as Reddit, iTunes, Google Trends, Amazon book sales and popular business podcast to determine what topics to cover.


Once I did research, it was about narrowing down what exactly I was going to teach on, which led me to create a general outline of the topics I new word essential to what I was building.

Book Chapters

Outlining all of the information I knew it would be best to organize the topics in the form of book chapters. Creating book chapters allowed me to think about the order of information as well as how it builds upon one another.


Once I have the outline and the Order of the information this then let Me 2 begin writing information about each of those topics. The thought was to write a general outline create chapters which gave the information order and then write some points to each of the points I made in the outline.

This made writing easier because all I had to do was write to the specific subpoint and once I was done with all subpoints I would have a chapter.

Video Scripts

As I mentioned earlier, everything starts with writing. Because I had a chapter in sub-points of each information all I had to do was narrow down what parts of the information I wanted to cover in the video.

Each video had a specific script, and the script was the outline of each chapter. The only difference is I found visual examples to cover since video format allows for more visuals.

Transcribe Video Audio

My process included recording the video, editing that the same video in Adobe Premiere Pro, and then exporting the audio and video. Initially, I found a way to transcribe the audio using Google docs for free. However, I found that this took up too much time and it was better for me to use rev.com as a service to transcribe the audio.

Edit Transcription

The transcribed audio from Rev.com was 95% accurate. I still had to edit the text for grammatical errors. Even though the transcription was exactly what I said verbally in the video I may not have spoken as proper as I should have.

Using Grammarly

Grammarly is a fantastic service I have used for some time, and it has made me a better writer. Grammarly checks for many things that Microsoft Word and Google Docs cannot see such as soon as structure vocabulary And overall comprehension. Each video that was transcribed was placed in Grammarly as a final check of what to fix.

Lesson Setup

For the online course platform, I chose WordPress and used the plugin Restrict content Pro. I chose to use these two tools because it would allow me to create a course and have full control of customizing things how I wanted them to be. There are other course platforms out there, but for my first course, I felt this to be the best step to take.

Lesson Video Setup

Since I already owned a vimeo.com account, I felt it best to use this again for the course. Vimeo is known for their high-quality video hosting, and I knew that I could privatize the course videos on Vimeo. There is a setting on Vimeo which allows you to change the privacy of each video and restrict it to only loading on only one a website. In this case, the videos will only work when the user is on freelancejumpstart.com.


005: Crafting the Course

This past year I’ve purchased more online courses than ever. For me, there is something about gaining a significant amount of knowledge in a short period that draws me in. It’s almost like a supercharged college education in a particular niche. Not only that but most online courses cost $300 or less; way less than what have paid for college courses.

However, whenever I purchase online course one of two things tends to happen, I am either very impressed by the presentation, the branding, and the information, or I am very disappointed with the effort the person put in with the online course.
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003: Failure, Validation and Success

I failed. In my web design business, I noticed a certain trend. Many non-profit organizations I worked with needed the same type of website. Instead of repetitively doing the same kind of work, I had the idea to create a service that would allow nonprofits to choose a website template and customize it. The client would get everything: website hosting, customized template, email, and any other thing they needed to support for their website template all for a monthly fee.

I ran this idea by a couple of people, and they said it was a good idea, therefore, I began to invest in this idea. I invested my time, created a website to advertise the service, purchased paid ads and began serving those ads all over the Internet.

When I launched this idea, I was overly excited. However, I launched to crickets and no one signed up for the service. I had to admit to myself that all of the time, effort, and money I invested didn’t reap an ROI. I failed.

Failure isn’t final

No matter how good you think, your idea is, if you are unable to validate that idea then you surely cannot build a product around it.

There are many different ways you can validate an idea. In this episode, we uncover 5 essentials you need to validate your idea.

Want to journey along with me in building better products? Help make Road to Launch a success by subscribing and leaving a review in iTunes.

002: Learn. Teach. Build. Launch

Becoming an authority

A couple of years ago I stumbled onto Nathan Barry’s blog. Nathan is the founder of the ConvertKit, an email marketing platform for bloggers. Before this Nathan discover how to become an authority on a subject, and the quickest way was to write a self-published book. His success at self-publishing led him to write another book called Authority, which solely focused on how to write a self-published book and became an authority in a particular niche.

Once I purchased Authority I could not put it down and read it everywhere: on the phone, in the car, at my brought lunch break at work. This was the first time in a long time I read a book which broke down the process to become an authority so simply. Continue Reading

000: It’s Finally Here

I got an email the other day from Paul Jarvis, serial creator, and freelancer. Paul issued a challenge to start a podcast in hopes of getting people to take action and pursue their passions. I am not one to neglect a challenge so “I accept your challenge to a podcast duel”. (In a British gentleman’s accent)

Introducing Road to Launch

What happens when you add iMacs, all-nighters, the police, thieves, digital marketing, and web design? You get the road to launch a podcast. I know what you may be thinking, “another podcast? For the last year and a half, I’ve been working on a project, and now that I am closer to launch I want to share everything I’ve learned about taking an idea and turning into a product you can sell for profit.

This podcast is a little different: this podcast is a piece of a larger project which has many different channels of content.

The content is delivered in a couple of different ways:

  • Podcast Episodes
  • Interviews
  • Blog Articles
  • Screencasts
  • Email Newsletters

This week is launch week and as a bonus, I’m gifting all listeners with a free guide 5 Ways to Validate Your Product Idea. Subscribe below to get the guide and join me as we build a product.