Acquiring new users and adopters is the most vital area of every product and service company. Whether you are a startup, entrepreneur or a corporate company with an established history, if you were to stop gaining users then you are out of business.
Most product companies assume the goal is to gain more signups, but that is not the case. The real goal is to gain new users and have them become full users of your product or service and that is the winning strategy to aim for. Companies tend to work on the sales funnel and ensure they are doing everything they can to close the sale, then they stop.
When a customer signs up for your service, that is only the beginning and you have a limited amount of time to make a great first impression. The language you use, personality you portray, and the user experience all play a role if someone will become an active user or a dormant user. Active users that notice improvements will stay and become recurring users and eventually ambassadors for your product.
Having a poor user onboarding experience is frustrating for the new customer but it can also create frustrations for your team and make them work harder than they have to.
In our onboarding consulting work, we have found that there are many techniques that can be implemented to retain more customers and ensure a quality user experience that will lead to a longer customer lifetime.
We will answer questions like:
- What is it like for a first time customer?
- Does your website/app provide the best user experience?
- Are there any coding errors during your sign up process?
- Are you clearly communicating how new users should use your product?
- Is the sign up process as quick as it can be?
- Are you using positive language to show encourage users and give them a sense of accomplishment?
What does the Onboarding Breakdown include?
High Resolution PDF Summary
A high resolution PDF of a thorough breakdown of your new user onboarding process. The PDFs will contain notes and comments and the various elements of the website and will outline where things need to be clarified, revised, or advice for a feature to add during the on boarding process.
View PDF Sample
Onboarding Path Video
Video that dives deeper into the onboarding process so that you may observe what users view when going through the onboarding process.
View Onboarding Video Sample
Follow up call
After the report is delivered to you we will make sure to follow up with a phone call and answer any questions you may have in real-time.
You can expect to receive feedback regarding your request within 2 weeks of review and payment for the user onboarding analysis.