In my last video, I talked about how to build and trust by producing something valuable, listening to your audience and being transparent. The next step is to choose a specific audience to go after.
No one wants to exclude anyone. When it comes to marketing your service you have a desire to reach as many people as you can. The reality is if you do not decide who to focus on you will not reach anyone.
If you target everyone, then no one will feel like you’re speaking to them.