Business Essentials

The recent showings in the news of racism, I reflect on the color of my skin and explain what we can do to create lasting change beyond what hashtag is trending.

I had the rare opportunity to spend the weekend with the team at the Futur in Los Angeles with creative professionals from all over the world.

How can you find out the unique audience and skill you can offer clients? Some people call this a niche. Once you combine your hobbies with your past education and an industry-specific problem [...]

If YouTube were to go away today, would you still have a business? If the answer is no, it’s time to look at your business because right now you are at the mercy of YouTube.

What happens when a friend listens to your ideas and strategies to help them with a website, verbally agrees to move forward with you but then hires a cheaper designer to implement your ideas?

Do you feel like you have no creative control when completing projects for clients? Be a professional, not an amateur.

In this episode we look at the pros and cons of whether to move forward with your personal name or your business name. Here's a hint the name doesn't matter what you publicly project matters.

This past month I've had nothing but troubles professionally, with my day job, family and other things in my personal life. It sucks and it doesn't feel good.

At some point in your business you will need a coach to guide you toward your goals. However, not every coach will work for you there are 2 types of coaching and you need to know which one fits [...]

When you’re busy working in your business sometimes you don’t have the time to work on improving your business.

Everyone I learned about creating videos for 52 weeks in a row. The good, the bad and the unsubscribed.

Becoming an Authority Two years ago I bought a book called Authority by Nathan Barry. The basic premise of the book is to teach on a subject, and become perceived as an authority on that subject. [...]

Why is it that some Freelancers get to work with clients who are willing to pay them five figures for their work and other freelancers get paid $300 or so for the same type of work. Running your [...]

This week for freelance jumpstart this episode is a little different. I had the opportunity and the privilege to speak at a conference this past weekend. The conference was WordCamp NOLA which [...]

Want 5 Proven Ways to Validate Your Product Idea? Learn the five essentials to know if you idea will be profitable and make people stand in line for your product. Send Me the Guide Road to Launch [...]

I hate that feeling. The feeling I get when I meet with a client I write down exactly what I believe they were expecting, only to present a solution to their business problem that is not what [...]

What do you do when someone contacts you? How do you know if they are a good fit for your skills and business? Here are are direct tips to know what to ask the potential client to fit out if they [...]

To answer the question “should you work for free?” the answers are “no”, “maybe” and “it depends on a couple of factors.” You may have heard the [...]

Back in the day, I used to work at McDonalds the place full of Happy Meals, happy smiles and people singing I’m loving it. At first, it seemed like a dream: I was able to eat the food I [...]

Have you ever been asked the question “What do you charge?” This question is either easily answered by the confident freelancer but if you don’t yet know what your rates are [...]

Have you ever reached a point in your business where you’re frustrated because you feel like nobody is giving you the attention, time, or respect you feel you deserve? You put in all of [...]

In a previous video, I discussed the details of 4Ps of marketing: product, price, place, and promotion. The 4Ps have been in existence for some time and still hold value. There’s an upgraded [...]

I remember taking my first ever business class in grad school, marketing administration. The class essentially changed my life and led me on the road of digital marketing. My undergrad was so [...]

Why do some people make more money than me? Get higher quality clients? Why is it some freelancers are viewed as experts in a certain field and land big projects while I struggled to get people [...]

In my last video, I talked about how to build and trust by producing something valuable, listening to your audience and being transparent. The next step is to choose a specific audience to go [...]

The next couple of videos you will see will be about marketing and diving into what marketing is and how best to market your own business. Leading off let’s start with a simple statement that has [...]

A Quick Backstory When I was starting my business I thought it best to schedule a meeting tax professional because I don’t want to make any bad decisions which would cause a penalty. I came [...]

Choosing a name for your business is key and should not be done hastily, however at the same time you do not want to spend all your time waiting for the right name to come to you in an epiphany. [...]

No matter the structure, size, or platform businesses exists to solve problems and meet a needs. If you have an idea for a business great, but how do you validate that idea? How do you know the [...]

Do you know the difference between a freelancer and an entrepreneur? Let’s be clear on the difference between these 2 words. I’ve seen the terms used interchangeably but there is a difference in [...]