Starting a Business

With so many designers out there and websites where clients can choose the lowest price for design how do you rise above the competition and break free of becoming a design commodity.

I've seen this Fiverr commercial popup on my YouTube hundreds of times, however, I noticed a fatal flaw with the commercial and if you learn from this flaw it can be the key to standing out and [...]

If you're looking to positioning yourself as an expert there are two core elements that serve as necessities to positioning: pricing and perception. Both must be used in order for any brand to be [...]

Normally I use January as a planning month but as I plan I wanted to share with you what is on my mind as I move forward in 2019 toward the goals I would like to accomplish.

As I think back on how 2018 went, I wanted to make mention of a fantastic experience I had in the Smoky Mountains of Tennessee at Epic Unknown an unconference about design leadership.

At some point in your business you will need a coach to guide you toward your goals. However, not every coach will work for you there are 2 types of coaching and you need to know which one fits [...]

The freelance landscape has become crowded, but there’s still a chance to be successful if you know how to stand out from the rest. How do you freelance in 2018?

We dive into the answer on whether or not it's possible to freelance with a full-time job.

To answer the question “should you work for free?” the answers are “no”, “maybe” and “it depends on a couple of factors.” You may have heard the [...]

Have you ever been asked the question “What do you charge?” This question is either easily answered by the confident freelancer but if you don’t yet know what your rates are [...]

How should you begin to set your pricing for your services? Should you take a guess and figure it out later? I know I’ve struggled in my career as a freelancer is trying to figure out what is the [...]

Have you ever reached a point in your business where you’re frustrated because you feel like nobody is giving you the attention, time, or respect you feel you deserve? You put in all of [...]

In a previous video, I discussed the details of 4Ps of marketing: product, price, place, and promotion. The 4Ps have been in existence for some time and still hold value. There’s an upgraded [...]

I remember taking my first ever business class in grad school, marketing administration. The class essentially changed my life and led me on the road of digital marketing. My undergrad was so [...]

Why do some people make more money than me? Get higher quality clients? Why is it some freelancers are viewed as experts in a certain field and land big projects while I struggled to get people [...]

In my last video, I talked about how to build and trust by producing something valuable, listening to your audience and being transparent. The next step is to choose a specific audience to go [...]

The next couple of videos you will see will be about marketing and diving into what marketing is and how best to market your own business. Leading off let’s start with a simple statement that has [...]

Growing up I loved sports and I still do, my favorite sport is basketball. I believe I probably could have gone the NBA, who knows maybe can still play in the NBA today. I am not saying this to [...]

A Quick Backstory When I was starting my business I thought it best to schedule a meeting tax professional because I don’t want to make any bad decisions which would cause a penalty. I came [...]

Choosing a name for your business is key and should not be done hastily, however at the same time you do not want to spend all your time waiting for the right name to come to you in an epiphany. [...]

No matter the structure, size, or platform businesses exists to solve problems and meet a needs. If you have an idea for a business great, but how do you validate that idea? How do you know the [...]

Do you know the difference between a freelancer and an entrepreneur? Let’s be clear on the difference between these 2 words. I’ve seen the terms used interchangeably but there is a difference in [...]