Stop Guessing and charge a price that reflects your worth.
Are you charging enough for your services? Chances are you’re not. The goal is not to get as much money as you can get but to get paid for the value you provide.
Know Exactly What To Charge For Each Project
In the past, rather than coming up with a process to value my services I made up my pricing on the spot. I soon found making up my pricing was a big mistake and led to more work than pay. I thought I had to make a decision about what to charge, however pricing is not a decision, pricing is a strategy.
Based upon the nature of the project and your income strategy there is a way to calculate your rate that creates a win for you and prove your worth to your client.
6 Essential Course Check Areas
Copywriting Check
Part of selling your course involves convincing the user that they can trust you to deliver on the promise you are making. I’ll evaluate your copywriting to ensure your course is as awesome as it can be.
Onboarding & First Impressions
The onboarding process is the main set of steps that will ensure your students will have a great course experience. I’ll give you an introspective first impression of your course from the perspective of a student.
Insight from Analytics
Review of Google Analytics and other tools to evaluate current performance and unlock future opportunities for marketing and growth.
Eliminate Mistakes in Content
Be confident that the written content in your course is free of mistakes. Over 400 punctuation, grammar, context and sentence checks Microsoft Word doesn’t catch.
Design Recommendations
A good design isn’t limited to visuals. Design is based on the details that make it easy for users to take in the information. You’ll be able to make data-driven design changes that focus on results.
Landing Page Optimization
I’ll apply a the same tools I use to analyze my consulting clients in my full 30-point optimization check and apply this to your main landing page and evaluate if it leads users down the decision to buy.
Here’s what the full course consult includes
Annotated Slideshow
High Quality PDF slideshow that walks through your sign up experience and the most pivotal points of friction in your online course. Recommendations and exact advice on what you can do resolve the points of friction.
Live Video Walkthrough
You will receive a live recording with commentary as I experience your course for the first time. I’ll reveal insight students think but rarely mention. The result will be actionable recommendations to convert more students and keep them engaged.
Follow Up Consultation
I will follow up with a 30 minute video call with screen sharing. During this call we will craft a plan of action going forward to help you get the most out of the recommendations provided as well as answer any questions.
Analytics Review
It’s not about looking at the data, it is about reviewing the data and translating it into practical information you can use. You’ll receive analytics dashboards that will allow you to always know the state of your course.
Three Ways to Optimize Your Course
- Express$79
- Course Onboarding Review
- Landing Page Consult
- Follow Up Email
- Complete$229
- Annotated HiRes PDF
- Live Video Walkthrough
- Analytics Review
- Heatmap Analysis
- Follow Up Consultation
Implementation$529- Everything in Complete
- Individual Lesson Review
- Coursewide Copywriting Check
- Implementation of Recommendations
Common Questions
How much of my course will be reviewed?
For express clients I will review the landing page, sign up process and review at least 3 lessons. I may review more but it depends on the length of the course lessons. I will use discretion on which lessons to review.
What do I receive with the express option?
Express involves a video and commentary and takeaways you can implement on your course. This includes landing page review and the onboarding of your course. I’ll assess as much as i can within the 30 minutes based on the information provided.
Your Pricing Instructor
I’m Nathan Allotey, a web designer and digital marketing strategist from Houston, TX. In my ten years of running inPhocus Media I’ve built dozens of course websites for clients and served as a web analytics manager for some of the top selling retailers. You can learn more about my story.
Since that time I’ve become a student of over 60 online courses and I’ve been able to discover the essential elements of what makes a successful course. I’ve been recognized as a [certified optimizer] by the ConversionXL Institute after completing over 160+ hours of rigorous conversation optimization, UI/UX and digital analytics training.
Know Exactly What to Charge for Each Project
When booking a client they will ask the most popular question ever in the business of freelancing, “how much do you charge?” Just hearing the question fills some people with anxiety and nervousness. You may be nervous about 2 things, (1) undercharging for your services which means you earn less than what you may receive at a day job and (2) scaring the client off by setting your price too high.
In the past, rather than coming up with a process to value my services I made up my pricing on the spot. I soon found making up my pricing was a big mistake and led to more work than pay. I thought I had to make a decision about what to charge, however pricing is not a decision, pricing is a strategy.
Based upon the nature of the project and your income strategy there is a way to calculate your rate that creates a win for you and prove your worth to your client.
Mindset
- Introduction
- What is Price?
- Creating Value
- Being Real with Yourself
- Overcoming Imposter Syndrome
- Communicating Your Value
Everything You Need, All in One Place
