Solve a Business Problem
When I first started freelancing, I thought being skillful was enough to set up a business and attract clients. I rushed in without fully understanding the core element of every business which is: solving a business problem
No matter what type of business skill or service you offer, clients are looking for things:
- Someone who can help them MAKE money
- Someone who can help them SAVE money
- Someone who can help them save TIME which in turn saves the client money.
It is important to define the business problem you’re solving and connect the solution to the return on investment your client may receive.
Rightly Define Business Problems
The more clearly you define the business problem you’re solving, the easier it will be to describe how your service is the perfect solution. An excellent way to discover what issues are important to your customer is to interview your potential client base. Speak to people in your target market and compile their answers. For further help check out the guide: 8 Questions to Uncover Value
Discern between a Task and Goal
There’s a difference between a task a client wants you to complete versus the overall goal they want to accomplish. If a client mentions to an SEO consultant that they want to be on the first page of Google that is a task. Being on the first page of Google doesn’t guarantee that people will click on their particular link and purchase their services.
As the professional, it would be your job to translate the task of “getting on the first page of Google” to creating a strategy that will lead the potential client’s customers down the sales funnel to interact with their services online. Goals can sometimes be wildly different from the individual tasks a client may ask.
I’ll see you in the 2nd lesson in this mini course: Position & Perception