Webflow is about giving designers, marketers, and creators development superpowers without touching code. With over 3.5 million users worldwide, Webflow’s platform enables teams to design, build, and grow their web presence visually.

When I joined Webflow in December 2020, one thought kept sparking my imagination: What if any company could have its own Netflix-style streaming platform—no massive engineering team required?

If I could empower people to curate their own streaming experience, they could highlight content that matters most to their audience. That big idea led me on a journey to create Webflow TV—a no-code streaming hub that showcased original and partner-driven content and ultimately opened up new pathways for growth marketing.

After scaling the Webflow affiliate program by 400%, I was asked to work with Webflow influencers. This was slightly different from working with affiliates because influencers may or may not have a Webflow account, but they have a mask, a large community in the design space, and well-respected voices. 

The company had previously worked with several influencers, but most people were unaware that Webflow had sponsored the content series. For example, Building a Brand and Design from Scratch, created by The Futur, and Dann Petty’s Freelanced, were all sponsored by Webflow; however, I noticed that no one was aware the content was sponsored. On the internal side of things, there was no internal documentation that allowed us to see what influencers we had worked with in the past. 

While Webflow had its beloved educational hub, Webflow University, and a thriving community, it still lacked a centralized place for video content sponsored by or affiliated with Webflow—especially those produced by the influencers and partners we collaborated with.

Since Webflow was already sponsoring incredible design shows and influencer-created series, internally, tracking or showcasing these partnerships in a unified, branded experience was difficult. A spreadsheet or a Notion page couldn’t capture the value of this content. I felt it needed something richer, more immersive, and easier to navigate.

Enter Webflow’s annual internal hackathon, “Webflow Week.” This was my chance to dream big and build fast. Inspired by major streaming platforms like Netflix, Hulu, HBO Max, and Crunchyroll, I envisioned a no-code platform that would bring all of the sponsored influencer and partner content into one dynamic site. No separate tools, no complicated integrations—just the power of Webflow’s CMS and a bit of creativity.

Using embedded YouTube videos, Webflow’s flexible CMS fields, and well-structured categories, I crafted a prototype (dubbed initially “Webflow Plus”) in a few days. It could seamlessly organize content by topic, length, creator, and more, all while feeling like a familiar streaming experience. My hypothesis: If I could do this in Webflow with minimal custom code, then any company could replicate the model.

The hackathon prototype earned enthusiastic support from the team. I refined the concept, landing on a name that felt intuitive and memorable: Webflow TV. This would be the home for everything from conference recordings and influencer-led series to documentary-style customer stories.

Together with brand designer Becca Ramos, we polished the look and feel to integrate Webflow TV into the main Webflow.com experience seamlessly. Becca fine-tuned spacing, colors, and aesthetics to ensure Webflow TV looked and felt like it belonged all along.

I set ourselves a bold timeline: build a fully functional streaming hub in about a month, using just a handful of tools. With Webflow at the core,  I worked with Corey Moen to layer in the following:

• YouTube Embeds: All videos remained hosted on YouTube, simplifying video management.
• Webflow CMS: Structured data fields for titles, thumbnails, episode numbers, categories, and more, allowing dynamic filtering and easy updates.
• Zapier: To bulk-import over 230 episodes and keep the library fresh.
• Plyr.io: An accessible, customizable video player that pulled YouTube IDs straight from the CMS.
• A Dash of Custom Code: To generate dynamic gradients based on series colors and to trigger familiar streaming features like “Up Next” countdown modals.

This careful blend of no-code and minimal custom code brought Webflow TV to life—offering an experience people recognize from top-tier streaming platforms but built incredibly fast and iterated just as quickly.

As the team prepared to launch Webflow TV, we found the perfect moment to align it with the premiere of Generation No-Code—an original documentary created in partnership with an influential storyteller in the no-code space. Synchronizing these two launches felt like a natural fit: our brand-new streaming platform would showcase this inspiring film right alongside a curated library of design-centric content.

Defining My Vision

To keep everything on track, I put together a creative brief that would guide the initial rollout of Webflow TV. This “source of truth” outlined every detail—from categorizing over 230 episodes of top-tier content to selecting the right visuals and defining user flows. Whether viewers were interested in branding, career development, documentaries, freelancing, in-house design, or exploring the broader no-code universe, I ensured Webflow TV’s library would meet them right where their interests lie.

Building and Testing for Every Screen

In just three weeks, we transformed our high-fidelity Figma designs into a fully functional platform entirely built in Webflow. With a little help from Zapier, we seamlessly imported all 230+ episodes into the CMS, ensuring Webflow TV’s lineup would always be fresh and dynamic.

Once the content was live, I tested the entire experience across devices. From laptops and desktop computers to smartphones and even TVs, I ensured Webflow TV delivered a smooth and engaging viewing experience everywhere.