I’m Nathan Allotey. I help people build businesses around their unique value.

No ultimate guides and no sales pitches. I only want to give you honest, relevant advice based on my successes and failures. Sign up for the humble hustle newsletter below. 

I want to help you bridge the gap between creativity and business.

I spent hours teaching myself web design and business until the money I made from freelancing on nights and weekends equaled the salary I made on my 9 – 5 job. I wanted to continue to grow my freelancing business but I knew I needed to learn “what I didn’t know” about business and this lead me to pursue my master’s in business administration.

The advantage of having my own business while getting my MBA allowed me to immediately apply everything I was learning at the time. I was able to translate everything I learned about business for the needs of a freelancer or solopreneur.

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Recent Posts


077: The Pro and the Pen

Do you feel like you have no creative control when completing projects for clients? Be a professional, not an amateur.


Do Clients Ruin Your Work with Changes? [Traffic Talk]

For this episode of Traffic Talk we look at the answer the question: My client has taken my beautiful work and ruined it with their suggestions! What can I do?


076: My Goals for the 2019 Year

Normally I use January as a planning month but as I plan I wanted to share with you what is on my mind as I move forward in 2019 toward the goals I would like to accomplish.


075: 2018 Year in Review

As I reflect on the year 2018 I explain what I felt went well, what did not go so well, and assess whether or not my goals were reached.


The Smoky Mountains Experience [Epic Unknown]

As I think back on how 2018 went, I wanted to make mention of a fantastic experience I had in the Smoky Mountains of Tennessee at Epic Unknown an unconference about design leadership.

074: The Right Way to Set Goals

As the end of the year comes to a close there will be many people who will focus on setting goals in the new year. The most critical factor in establishing a goal is HOW you define success.