I’m Nathan Allotey. I help people build businesses around their unique value.

No ultimate guides and no sales pitches. I only want to give you honest, relevant advice based on my successes and failures. Sign up for the humble hustle newsletter below. 

I want to help you bridge the gap between creativity and business.

I spent hours teaching myself web design and business until the money I made from freelancing on nights and weekends equaled the salary I made on my 9 – 5 job. I wanted to continue to grow my freelancing business but I knew I needed to learn “what I didn’t know” about business and this lead me to pursue my master’s in business administration.

The advantage of having my own business while getting my MBA allowed me to immediately apply everything I was learning at the time. I was able to translate everything I learned about business for the needs of a freelancer or solopreneur.

Build a Business

Honest advice about cultivating an idea or find answers to your business questions.

Freelancing Foundations

Everything on pricing, clients, productivity and everything in between.

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Guides focused on actionable advice, crafted from an honest perspective.

Recent Posts


When to Discuss Pricing Rates [Traffic Talk]

For this episode of traffic talk someone asks when is the best time to begin discussing pricing rates. They have been asked to come up with a mockup with an existing client and are not sure whether or not the client is willing to pay for the mockup.


072: Personal Name or Business Name?

In this episode we look at the pros and cons of whether to move forward with your personal name or your business name. Here’s a hint the name doesn’t matter what you publicly project matters.


Do People Still Buy Art? [Traffic Talk]

Do people still buy art? I share my unique experience of what I learned in Los Angeles and the fact that art and illustration is as popular as its has ever been but you have to pair your art with a story.


071: The Value of Art

This episode of Freelance Jumpstart I cover the main takeaway I learned from visiting agencies and museums while in Los Angeles, CA


070: The Worst Month of My Life

This past month I’ve had nothing but troubles professionally, with my day job, family and other things in my personal life. It sucks and it doesn’t feel good.


Which Business Niche is Best? [Traffic Talk]

In this episode I’m asked a question about why I switch from my degree field of engineering to web design. I return to Baylor University to answer this question.