I’m Nathan Allotey. I help people build businesses around their unique value.

No ultimate guides and no sales pitches. I only want to give you honest, relevant advice based on my successes and failures. Sign up for the humble hustle newsletter below. 

I want to help you bridge the gap between creativity and business.

I spent hours teaching myself web design and business until the money I made from freelancing on nights and weekends equaled the salary I made on my 9 – 5 job. I wanted to continue to grow my freelancing business but I knew I needed to learn “what I didn’t know” about business and this lead me to pursue my master’s in business administration.

The advantage of having my own business while getting my MBA allowed me to immediately apply everything I was learning at the time. I was able to translate everything I learned about business for the needs of a freelancer or solopreneur.

Build a Business

Honest advice about cultivating an idea or find answers to your business questions.

Freelancing Foundations

Everything on pricing, clients, productivity and everything in between.

Free Resources

Guides focused on actionable advice, crafted from an honest perspective.

Recent Posts

096: How to Charge 300% – 800% More

In this video, I walk through an example of how I could charge between 300% – 800% higher than the initial price the client wanted to pay. You can do the same in your business.

095: How to Charge a Million Dollars

Recently I discovered the reason why Netflix went through the trouble of creating their own custom font. Turns out they paid $1,000,000 for it.

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094: Creating Customer Profiles

If you do not know who your audience is you won’t know how to talk with them. The key to getting to know your audience is creating customer profiles.

093: Position Yourself as a Brand Strategist

What can you do to market and position yourself as a brand strategist? In this episode, we explore 5 things you can do to show your value and begin attracting high-value clients.

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092: Selling Strategy

When offering a strategy session to a client what are the deliverables that the client can use after the discovery session that will impact their business for years to come?

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091: Do Black Lives Matter?

The recent showings in the news of racism, I reflect on the color of my skin and explain what we can do to create lasting change beyond what hashtag is trending.