I’m Nathan Allotey. I help people build businesses around their unique value.

No ultimate guides and no sales pitches. I only want to give you honest, relevant advice based on my successes and failures. Sign up for the humble hustle newsletter below. 

I want to help you bridge the gap between creativity and business.

I spent hours teaching myself web design and business until the money I made from freelancing on nights and weekends equaled the salary I made on my 9 – 5 job. I wanted to continue to grow my freelancing business but I knew I needed to learn “what I didn’t know” about business and this lead me to pursue my master’s in business administration.

The advantage of having my own business while getting my MBA allowed me to immediately apply everything I was learning at the time. I was able to translate everything I learned about business for the needs of a freelancer or solopreneur.

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Honest advice about cultivating an idea or find answers to your business questions.

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Everything on pricing, clients, productivity and everything in between.

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Guides focused on actionable advice, crafted from an honest perspective.

Recent Posts


080: The Riches are in the Niches

How can you find out the unique audience and skill you can offer clients? Some people call this a niche. Once you combine your hobbies with your past education and an industry-specific problem you will have a unique value you can offer clients.

Advice Over Action? [Traffic Talk]

A developer has been able to identify multiple errors which are slowing down a website. They pointed out a few now someone in upper management wants him to find and list all errors and pass the list to the internal team. Should he do it or pitch the idea of just fixing the problems himself?


079: You Don’t Have a Business

If YouTube were to go away today, would you still have a business? If the answer is no, it’s time to look at your business because right now you are at the mercy of YouTube.


My Friend Stole My Ideas and Hired Someone Else [Traffic Talk]

What happens when a friend listens to your ideas and strategies to help them with a website, verbally agrees to move forward with you but then hires a cheaper designer to implement your ideas?


078: 5 Ways to Transform Your Portfolio

What can you do to make your portfolio stand out and draw in high-value clients? In this live stream, we walk through 5 essential elements for changing your design portfolio.


077: The Pro and the Pen

Do you feel like you have no creative control when completing projects for clients? Be a professional, not an amateur.