I’m Nathan Allotey. I help people build businesses around their unique value.

No ultimate guides and no sales pitches. I only want to give you honest, relevant advice based on my successes and failures. Sign up for the humble hustle newsletter below. 

I want to help you bridge the gap between creativity and business.

I spent hours teaching myself web design and business until the money I made from freelancing on nights and weekends equaled the salary I made on my 9 – 5 job. I wanted to continue to grow my freelancing business but I knew I needed to learn “what I didn’t know” about business and this lead me to pursue my master’s in business administration.

The advantage of having my own business while getting my MBA allowed me to immediately apply everything I was learning at the time. I was able to translate everything I learned about business for the needs of a freelancer or solopreneur.

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Recent Posts


090: Get Paid to Think (Melinda Livsey)

Brand Strategist Melinda Livsey shares her origin story of how she went from design order taker to brand expert. Now she gets paid to think.


089: How to Stand Out as a Designer

With so many designers out there and websites where clients can choose the lowest price for design how do you rise above the competition and break free of becoming a design commodity.

what is strategy

088: What is Strategy?

Strategy is one of those words you hear thrown out all the time in a meeting but many times it is not clearly defined nor understood by all parties. Learning strategy is the first step in setting yourself apart as a creative professional.


087: The Amazingly Terrible Commercial

I’ve seen this Fiverr commercial popup on my YouTube hundreds of times, however, I noticed a fatal flaw with the commercial and if you learn from this flaw it can be the key to standing out and making more money as a creative.


When a Client Disappears [Traffic Talk]

In this episode of traffic talk, someone asked a question of what to do when a client they were speaking with on the regular suddenly “disappeared”. Should they move on or wait on the client?

panic into productivity

086: Turn Panic into Productivity

With all that is going on during this global panic we have been restricted to our homes but what can we do with the time we have and how will it impact our businesses?