I’m Nathan Allotey. I help people build businesses around their unique value.

No ultimate guides and no sales pitches. I only want to give you honest, relevant advice based on my successes and failures. Sign up for the humble hustle newsletter below. 

I want to help you bridge the gap between creativity and business.

I spent hours teaching myself web design and business until the money I made from freelancing on nights and weekends equaled the salary I made on my 9 – 5 job. I wanted to continue to grow my freelancing business but I knew I needed to learn “what I didn’t know” about business and this lead me to pursue my master’s in business administration.

The advantage of having my own business while getting my MBA allowed me to immediately apply everything I was learning at the time. I was able to translate everything I learned about business for the needs of a freelancer or solopreneur.

Build a Business

Honest advice about cultivating an idea or find answers to your business questions.

Freelancing Foundations

Everything on pricing, clients, productivity and everything in between.


Guides focused on actionable advice, crafted from an honest perspective.

Recent Posts


070: The Worst Month of My Life

This past month I’ve had nothing but troubles professionally, with my day job, family and other things in my personal life. It sucks and it doesn’t feel good.


Which Business Niche is Best? [Traffic Talk]

In this episode I’m asked a question about why I switch from my degree field of engineering to web design. I return to Baylor University to answer this question.


Shifting a Design Business in a New Direction [Traffic Talk]

For this episode of Traffic Talk a designer who has specialized in Icon design is looking to move in a new direction. He is wondering if his past content will contribute to the new direction he is taking.


Explaining Your Value in a saas niche [Traffic Talk]

For this episode of Traffic Talk we answer a question that came in from email about someone who doesn’t know how to clearly define the expensive problem that they’re solving in the area of client success.


069: The Value of Coaching

At some point in your business you will need a coach to guide you toward your goals. However, not every coach will work for you there are 2 types of coaching and you need to know which one fits your learning style.


Freelancing as a Stay at Home Mom [Traffic Talk]

A stay at home mother has a question about how to get started as a freelancer and if she should pursue freelance photography.