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Are you confused about how to go about pricing for your creative services? Hourly pricing seems to be the go-to method for pricing creative work. I see why it is simple, easy, and understood by all; however, this pricing method significantly undervalues your worth as a creative.
How do you determine the true value of a project? Value-based pricing is a method that can help the client understand the impact your work has on their business and allow you to price what is fair to you and the client.
In this video, I walk through an example of how I could charge between 300% – 800% higher than the initial price the client wanted to pay. You can do the same in your business.